Read early, read often and read for fun
Loobylu has a great post on books and reading to children. Some lovely ideas here, and the link to the State Library of Victoria blog on literature for young people has a great list of great ideas on reading by Nigerian novelist Ben Okri:
There is a secret trail of books meant to inspire and enlighten you. Find that trail.In all the arguments over literacy and learning in young children, what makes sense is to read regularly to our children, start from an early age, and read widely too.
Most importantly, from my experience, is to make sure reading, books and stories remain fun and relaxed. Don't let it become a chore.
Now that my sone, J, has started school and is bringing home daily readers meant to help him learn to read, it has become more important to prevent learning and reading from becoming a pain, and keep the magic in reading and books!
Thinking about it, and the stack of books I've been trying to make time to get through, that advice applies to adults too!